 |
Mars' Premium M&M's Make Fashionable Debut
September 08, 2008
New pitchwoman Eva Longoria of ABC's "Desperate Housewives" unveils the luxe candy's five varieties Sunday (Sept. 7) at Mercedes Benz Fashion Week, part of a multiplatform campaign out today.
Novelas, Soccer Heat Up Hispanic TV Ratings in August
September 05, 2008
Telemundo, Univision report audience gains, buoyed by increased viewership of prime time programming across multiple demos, per the Nielsen Television Index.
FCC to Address PPM Petition
September 05, 2008
The two petitioning groups claim that Arbitron's PPM methodology does notadequately sample ethnic audiences.
Users Dial Up Mobile Internet
September 04, 2008
The total number of Web impressions generated by mobile users surged by 29.4 percent in the second quarter, per a report by technology vendor Crisp Wireless.
UPDATED: Telemundo, mun2 Tout Voter Awareness
September 03, 2008
The TV network has placed a branded four-page insert in People en Español, offering Latino readers info on the electoral process and the importance of the Hispanic vote.
Mazola Taps Lápiz for Cooking Oil Biz
September 03, 2008
The Hispanic agency will handle creative duties for the brand's cooking oils and sprays and sister shop Tapesty will be responsible for media planning and buying.
AHAA, Coalition File FCC Petition About PPM
September 03, 2008
The trade group and the PPM Coalition's have turned to the FCC, which regulates the airwaves, following several months of meetings between Arbitron and minority broadcasters.
Magazine Builds Hispanic Male Following at Home Depot
September 02, 2008
The Spanish-language quarterly is crafting an audience of men who work in the building trade and who are part of a growing yet elusive demo of Latino buying power.
V-Me's First Upfront Draws Major National Advertisers
September 02, 2008
The upstart network has lined up Allstate, Kellogg's, Procter & Gamble, Walgreen's and some 20 others for 2008-2009 ad partnerships including sponsorships, product integrations and other deals centered around programming.
Fútbol Magazine Aims at Fans of Mexican Soccer
August 29, 2008
The weekly Spanish-language title hits newsstands on Sept. 2, offering sports, news and lifestyle content about the Mexico and international leagues.
|
|
|
 |
 |
 |
Crossing Over
August 11, 2008
When it comes to work that U.S.-based Hispanic agencies are doing these days, the proof isn't just in the product, but where you'll find that product playing. As borders blur and cultural mainstreaming takes over, Hispanic-targeted ads made in the U.S. can increasingly play in Latin America. |
 |
Affluent in Spanish
July 14, 2008
From tennis to tequila, Latinos are going upscale. Marketers are looking beyond soccer and telenovelas to reach this emerging Latino demo. Art exhibitions sponsored by Lexus, professional tennis tournaments featuring the sport's biggest names and exclusive tastings at The Palm of high-end Casa Herradura tequilas are among the innovative ways that marketers are seeking out this elusive consumer segment. |
|
|
|
